Website Design

Warwickshire County Council

Summary

We designed a website to provide inspiration for days out and short breaks in rural Warwickshire.

Background

The key objective is to provide an easy to use resource to promote the best of rural Warwickshire.

We were also commissioned to develop an identity for the project and an email marketing campaign.

The website is part of the RDPE - Welcome to the Countryside project delivered for the Coventry & Warwickshire Destination Management Partnership. We worked closely with Warwickshire County Council and our partners, Blue Sail who delivered the content for the website and are developing 18 new tourism projects.

RDPE is part of the European Agricultural Programme. It is jointly funded by the European Union and the Department of Environment, Food and Rural Affairs (DEFRA) and this project is contracted via Advantage West Midlands.

Results

Although the website has just been launched feedback from visitors has been very positive.

We successfully managed and integrated a white label solution from the National Tourism Open Platform (formerly known as EnglandNet) that provides the visitor the ability to search and book accommodation, attractions and events. This is available in the form of a search widget across the site.

Other highlights include an interactive map that allows the visitor to browse attractions and activities across the county.

Our content management system has made it simple for the content administrators to update the website.

Read more about our approach to the identity process.

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