Online Marketing
Summary
We increased online bookings by 350% and have engaged over 12,000 social media users for Mahindra Homestays
Background
Mahindra Homestays is a unique Indian accommodation network. Launched in 2008 and initially targeting the UK and Indian tourist markets, it brings together a large number of premium family homes that have quality guest rooms. Dot Tourism was tasked to plan and deliver an online marketing strategy that would launch Mahindra Homestays, expose it to potential new guests and convincingly present the homestay offer, raising brand awareness and driving sales.
Results
Our approach involved a broad range of activity and online specialisms, from site optimisation and PPC advertising to content development, search engine marketing and online PR.
Strong social media assets create confidence among customers, especially in an unfamiliar brand and new product. We created an attractive Facebook page with intelligent use of apps and features. With conversation and user-centric initiatives such as our Photo of the Month contest we have grown to over 7,500 active fans. We use the Facebook page to seed our blog content, answer customer enquiries and push fans to the main site at any relevant opportunity.
We developed a Twitter page which we use in much the same way as Facebook, to seed links to the Mahindra Homestays website and respond to discussion. We also use it to build relationships with travel journalists, bloggers and travellers across the world. Our approach is proactive; time is spent, for example, searching for current conversations about ‘hotels in India’ or ‘flights to India’. When appropriate we step into discussions with useful and timely contributions and we now have over 4,000 followers.
Our You Tube channel features host-led tours of accommodation which have brought over 20,000 views on YouTube. Mahindra Homestays videos dominate the search results on the leading keyword term ‘India homestays’.
Check out The India Travel Blog.
Our work for Mahindra Homestays has also been profiled:
Case study for India Social
‘Mahindra Homestays amazing social media case study’
I have been working with Dominic and the Dot Tourism team since 2008 for our social media and online marketing campaigns. During this time, I have always found the team to be very proactive in dealing with any issues that have arisen. They have always adhered to the timelines that have been agreed on, without ever compromising on the quality of job delivered.
The team continuously keeps itself abreast with the latest development in the digital space, which I believe is absolutely crucial for any agency involved in online work.
Although I am based in India, the flexibility that Dot Tourism has demonstrated, has ensured, that working with them has been really straightforward and enjoyable.
Japa Ghosh
Head of Marketing
Mahindra Homestays
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