Email Marketing

Dornoch Castle Hotel

Summary

We planned and implemented an email marketing campaign for Dornoch Castle delivering a 20% click through rate

Background

Dornoch Castle Hotel is a luxury Scottish castle in the Highlands. We were asked to develop an email marketing campaign for their winter and Valentines Day promotions.

Results

Although holding a database of over 2000 email addresses the hotel had not previously done any email marketing. We developed an html email that had a look and feel consistent with their new brand and worked with Dornoch Castle Hotel to develop an email marketing strategy to highlight their offers and promotions. Testing the email across multiple email clients and managing subscribers we provided a full broadcast service. The average open rate of the emails was between 30-35% with an average click through rate of over 20%. These converted into a number of direct bookings.