Social Media

Once it was an exception to find a brand involved in social media. Now it is an expectation.
People want to find products and services using familiar tools such as Facebook and Twitter.

Perhaps more than any other industry the travel and tourism sector is influenced by social media with users talking about and sharing their travel experiences, images and videos online. These users are open to interacting with brands providing a powerful opportunity.

We work every day in social media on behalf of travel and tourism brands and choose to work under six guiding principles.

1.  Be honest –  We act responsibly and truthfully when representing our client brands in social media.

2. Be interesting – We ensure brands communicate worthwhile, engaging messages that people enjoy.

3.  Be open – We communicate in an open, collaborative and sharing way with the people who engage with us.

4.  Be dynamic – We strive to demonstrate innovation, originality, enthusiasm and a clear sense of purpose in communications.

5. Be committed – We are dedicated to keeping our activity regular, timely and relevant.

6. Be strategic – We plan and execute communications intelligently for maximum results.

There’s no doubt about it: maintaining an effective social media presence requires a large investment of time as well as the knowledge and enthusiasm to keep on top of and use new developments and channels of communication.

At Dot Tourism we are ideally placed to create, manage and advise on social media for our clients. Why? Because we love social media. Because we ‘get’ social media. Fully immersed in social media on behalf of clients in the travel and tourism industry we know how to be effective and produce results. 

Just some of our social media skillsets and services include:

•  Facebook optimised page design and copy, content development and planning, fan acquisition, Facebook connect site integration and application design
• YouTube optimised profile and channel design
• Twitter profile design and targeted follower acquisition, content development, networking and communication engagement
• Flickr profile creation and photo stream management
•  Blog design, set up, strategy, copy writing, link building and full content management.

In this online area of rapid growth and transparency we are strong advocates of ethical engagement with your customers, listening to their needs and feeding this back to you.

Example Projects