Search Marketing

With search engines the driving force behind visitor traffic to your site it is essential to ensure that your website is well ranked for your chosen keywords on organic search listings and that any Pay Per Click campaigns are well optimised and cost effective.

Travel and tourism search marketing is highly competitive and in order to obtain results a range of strategies need to be implemented. With years of sector specific experience and powerful tools at our fingertips, Dot Tourism can help ensure that your website can easily be found.

Search Engine Optimisation

We can work with you to develop a search engine optimisation strategy to improve the volume and quality of traffic to your site through natural search results. Combining our technical and marketplace knowledge we will analyse your content, develop both long and short tail keyword strategies and engage in strategic link building.

Writing clear, concise copy is a balance between targeting specific search terms and providing informative, well-structured copy that reads comfortably for its audience. All the tricks of the SEO trade might drive visitors to your site, but if you don’t give them engaging, genuine content, you’ll lose them. Dot Tourism offers clients a quality copywriting service with an emphasis on readability to raise your website above the rest.

We know how to emphasise keyword search terms in a piece of text without being clunky and compromising readability. We know how to engage your visitors, keeping them informed and interested enough to become customers. We know how to get your message across.

Search Engine Advertising

Pay Per Click offers an instant and efficient way to get your website a top listing on search engines like Google. 

Setting up and managing a cost effective PPC campaign that generates a good return on your investment requires the right knowledge and experience. Dot Tourism are PPC specialists and qualified Google Advertising Professionals.

With our expertise we apply the best practice management possible to develop you a portfolio of keywords, write compelling adverts and build dedicated landing pages designed to convert your traffic.

Working with travel brands all day, every day, we have a strong grasp on the most effective ways to deliver a campaign that is cost effective and returns results in a very competitive sector. We can develop long tail keyword strategies to deliver highly targeted visitors to your site, avoiding fighting for positions on high cost, low return keywords.

We love using our sophisticated campaign tracking methods and analytics to provide detailed reports to show you exactly how effective our campaigns are!

Example Projects