Email Marketing

Dot Tourism provides full-service email marketing for the travel and tourism industry. We’ve run successful campaigns for airlines, tour operators, accommodation providers and destinations, targeting both consumers and the travel trade.

Service

We offer a full service including strategy, design and the use of cutting-edge distribution and reporting tools to create effective and technically robust campaigns that deliver results.

We can broadcast campaigns to your existing database or can provide a list of targeted UK consumers for you to use.

Results

  • Consumer email campaign for Mahindra Homestays achieves click through rates in excess of 40% and a recent email converted 9% of clicks into booking enquiries.
  • An email campaign to the UK travel trade for Mahindra Homestays saw 49% of click throughs turn into an enquiry for further information from travel agents.
  • Using split testing techniques we increased consumer open rates by over 190% for Colorado
  • For Sun Country Airlines we sourced a targeted mailing list which lead to a conversion rate of 9% signing up to create a new UK consumer database.

Find out more

Reach 1 million UK Travel consumers
Email marketing service

Example Projects

Email Marketing

We developed a follow up online survey in response to a television campaign run by US Tourism. Promoting this through email we achieved a click through of 60% and a survey response of 23%.

Email Marketing

Visit USA Association

The India Travel Blog

We created and maintain a travel blog to draw traffic and ultimately send it to the main site. The travel blog now attracts over 13,000 visitors a month providing valuable sales leads.

The India Travel Blog

Mahindra Homestays

Countryside 2010 Website & Social Media

Our website containing a searchable database of over 800 events taking place in a two week period benefitted over 517 tourism partners and delivered 42,565 day visitors

Countryside 2010 Website & Social Media

Rural Ways