Email Marketing

Dot Tourism are experts in email marketing strategy, design and delivery to the travel and tourism industry. We work with the latest industry knowledge and cutting-edge distribution and reporting tools to create effective and technically robust campaigns that deliver results.

We apply a five point based approach to your email marketing needs.

1. Strategy — We’ll advise on ways to approach your email promotions and newsletters so you’ve the best chance of success. Whether you are after new customers or retaining existing ones we can assist you in devising a campaign that delivers carefully crafted, results driven messages to your recipients’ inbox.

2. Design — We will ensure your messages are delivered with impact. In a sea of competitors and spam email it’s essential your broadcasts stand out and engage customers. Our experience in email communications is key in handling design issues and ensuring best practice.

3.  Delivery — We’ll take care broadcasting your email campaigns. Every email we send is thoroughly tested in over 20 email clients and assessed for clearance through spam filters

4. Subscriber management — We’ll ease your list management worries by processing bounces and unsubscribes automatically. We’ll also cover any requirements for custom fields, segmenting and personalisation. If you don’t have an existing database we can source mailing lists on your behalf.

5. Powerful reporting — We’ll provide a comprehensive set of real-time reports that will allow you to measure the effectiveness of each email you send out. The insight we gain from analysis of these reports enables us to continuously improve and enhance your campaign.

Example Projects