Email Marketing

Dot Tourism provides full-service email marketing for the travel and tourism industry. We’ve run successful campaigns for airlines, tour operators, accommodation providers and destinations, targeting both consumers and the travel trade.

Service

We offer a full service including strategy, design and the use of cutting-edge distribution and reporting tools to create effective and technically robust campaigns that deliver results.

We can broadcast campaigns to your existing database or can provide a list of targeted UK consumers for you to use.

Results

  • Consumer email campaign for Mahindra Homestays achieves click through rates in excess of 40% and a recent email converted 9% of clicks into booking enquiries.
  • An email campaign to the UK travel trade for Mahindra Homestays saw 49% of click throughs turn into an enquiry for further information from travel agents.
  • Using split testing techniques we increased consumer open rates by over 190% for Colorado
  • For Sun Country Airlines we sourced a targeted mailing list which lead to a conversion rate of 9% signing up to create a new UK consumer database.

Find out more

Reach 1 million UK Travel consumers
Email marketing service

Example Projects

Las Vegas Travel Trade Marketing

Targeting the business travel sector, we increased open rates by 25% and click throughs by 400% for The Las Vegas Convention and Visitors Authority

Las Vegas Travel Trade Marketing

Las Vegas

The India Travel Blog

We created and maintain a travel blog to draw traffic and ultimately send it to the main site. The travel blog now attracts over 13,000 visitors a month providing valuable sales leads.

The India Travel Blog

Mahindra Homestays

The Pink Booklet

We developed a character for Visit Britain to present legislative content in an approachable way, greatly raising awareness amongst accommodation providers

The Pink Booklet

Visit Britain