Anyone working in the UK SEO industry would have anxiously been awaiting Google’s rollout of its Panda / Farmer update. That day came last Monday and you can read more about the announcement on the Google Webmaster Central blog.

Google’s aim was to tweak the algorithms to help searchers find better quality sites. Searchmetrics have taken a look at the winners and losers and I’ve pulled out the travel brands.

The research indicates that many are suffering massive drops in visibility and in some cases as much as 90%.

Only one travel winner with laterooms.com registering a visibility increase of 18.25%. (Worth noting that there are sites in the winners list that do have have travel sections).

A few more in the negatively affected category.

airfaresflights.co.uk : -95.44%
justtheflight.co.uk : -95.08%
worldtravelguide.net : -86.97%
flightmapping.com : -72.62%
londontown.com : -75.12%
aboutbritain.com : -91.37%

With the release only a few days old it’s too early to draw any solid conclusions. It would be good to hear from any of these brands to get their thoughts.

Read the full analysis and how they calculate visibility at the Searchmetrics blog.

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Kate Waite

Kate Waite

Inbound Marketer at Dot Tourism
Kate has over 12 years marketing experience which she combines with a passion for travel, leading numerous digital campaigns for the sector covering all aspects of inbound marketing. She lives on the south coast of the UK and in her spare time can be found running along the seafront or behind the lens of a camera.
Kate Waite
Kate Waite
Kate Waite
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