Email marketing with Dot Tourism

Dot Tourism are experts in email marketing strategy, design and delivery to the travel and tourism industry. We work with the latest industry knowledge and cutting-edge distribution and reporting tools to create effective and technically robust campaigns that deliver results.

What do we do?

Strategy — We'll advise on ways to approach your email promotions and newsletters so you've the best chance of success.

Design — We will ensure your messages are delivered with impact. Our experience in email communications is key in handling design issues and ensuring best practice.

Delivery — We'll take care broadcasting your email campaigns. We only work with clients who guarantee their lists are 100% opt-in - as well as a legal requirement this ensures your message reaches a receptive audience.

Subscriber management — We'll ease your list management worries by processing bounces and unsubscribes automatically. We'll also cover any requirements for custom fields, segmenting and personalisation.

Powerful reporting — We'll provide a comprehensive set of real-time reports that will allow you to measure the effectiveness of each email you send out. Read on for more details about campaign and subscriber reports.

Campaign Reports

We'll provide you with your own reporting system account so you can log in and view a comprehensive range of results on each campaign we send when it suits you. Easily see who opened your email, who clicked a link, who forwarded it to a colleague, and so much more. These reports are updated in real-time, so you always know the latest.

Campaign Snapshot Our campaign snapshot lets you easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.	Opens Over Time Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.


Recipient Activity Our campaign snapshot lets you easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.	Link Activity Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.


Forward to a Friend By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to. This report can also be a great way to test the viral impact of your emails.	Unsubscribes Over Time While we automatically process all unsubscribe requests and spam complaints for you automatically, the Unsubscribes and Complaints Over Time reports makes it easy to see exactly who, when and why each subscriber left your list.


Bounce Activity As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn't get your email and we'll tell you why. You can even search for a specific recipient to see exactly why your email to them bounced.	Bounces Over Time It can sometimes take days for a recipient's mail server to let us know your email to them bounced. The Bounces Over Time report explains any sudden spikes in your bounce numbers and lets you drill down to exactly who bounced out of your list, and when.


Bounce Activity As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn't get your email and we'll tell you why. You can even search for a specific recipient to see exactly why your email to them bounced.	Bounces Over Time It can sometimes take days for a recipient's mail server to let us know your email to them bounced. The Bounces Over Time report explains any sudden spikes in your bounce numbers and lets you drill down to exactly who bounced out of your list, and when.

Subscriber Reports

Your subscriber list is a living thing that grows and shrinks over time. Our subscriber reports let you easily keep track your subscriber activity from a month-to-month level right down to each and every minute.

Subscriber List Activity
Quickly track how your subscriber list is growing over time. This report includes new subscribers, those that have bounced out and are no longer valid, those that have unsubscribed as well those you have manually deleted yourself.

Get in touch

To get in touch with us with any email marketing questions or if you would like to talk to us about helping you with a campaign, you can email us at info@dottourism.com, fill in the form below, or call us at +44 (0) 1424 457 844.

We are based in Hastings on the South coast of England. Our customers are based through the UK, mainland Europe and North America.

Examples

Visit USA Association - Emarketing and online survey

Florida Keys & Key West - Email marketing to German media

Visit Britain – Accommodation Know How – Announcement

Monaco Convention Bureau – Business Tourism – Newsletter

Dornoch Castle Hotel – Special Offers

Dot Tourism - Newsletter

How does it work?

1. Design — We will design and layout your email in line with a brief. We will send you a preview of the email for approval.

2. Set up — We will set up your subscriber list using your existing contact management program.

3. Deliver — We will deliver the email at a time and date of your choice.

4. Results — Immediate results with access to a comprehensive set of real-time reports.

Why email marketing ?

1 It works!
Email is predicted to return £25 for every pound spent in 2007, more than double the average return for other forms of online marketing. Email marketing is:

Relevant
You can personalise emails to suit the particular interests based on demographics and past behaviour to ensure your message goes to the individual most likely to be interested.

Immediate
You can get a message to them when it matters and the majority of recipients will see your message in the first 24-48 hours.

Cost effective
The cost of designing your email creative may be comparable to direct email, however, huge savings can be made with no printing costs.

2. It is measurable
Unlike many marketing activites our email marketing software enables you to quickly see what is working, and what is not.

Take a look at our sample reports on the left or contact us to view some real reporting.

3. It is easy to manage
We offer an automated process that handles the tedious tasks like instant subscribing and unsubscribing and keeping track of bouncing emails.

4. It is flexible
Include travel specials and tourism promotions? Highly targeted mailings to subscribers based on their stated preferences? Inform your audience not only about your service and business, but also keep them up to date with what other things there are to do if they come to visit.

DIY email marketing

We offer two services to suit different needs.

E-Managed — We handle all aspects of your email marketing through strategy, design, delivery, subscriber management and reporting.

E-Lite — We design a template and our clients create and send their own emails, manage their subscribers and view their own reports.

Types of email

Not all email communications will be directly sales related but can still help your business. One size does not fit all. Most importantly, whatever approach you take, it is measurable.

Email newsletters
Announcements
Press Releases

Other Dot Tourism services

In addition to offering email marketing to our clients we offer a comprehensive range of design and digital marketing services to the travel and tourism sector. We've a passion for the sector and have worked with a range of clients from tourist boards to travel agents and our small team would love to hear from you. Find out more about Dot Tourism and what we can do for your business.