Case Study

Client

Rural Ways (www.ruralways.org.uk)

Situation → Problem → Solution

Rural Ways was setup in 2003 to build a rural tourism activity product that contributes to the prosperity of rural businesses and communities. We were approached to create a brand and digital marketing strategy and were commissioned because of our experience at developing large websites for the tourism sector.

Results

The success of the first site led to funding being made available for a 2006 redesign that extended the site to cover five additional southern counties.

We have maintained our relationship with Rural Ways as their lead digital marketing and have handled all their offline and online marketing work – from direct mail, search engine marketing and print design.

Throughout our relationship Rural Ways has benefited from a maintenance agreement where we are able to offer immediate support, consultation and development services.

Testimonial

“Rural Ways have been working with Dot Tourism< for over three years on a variety of tourism projects, from web site design, content management through to cross media marketing campaigns. Throughout this time, they have performed above our expectations in terms of innovation, reliability and value. We would recommend Dot Tourism to any business and look forward to working with them again soon. ”

Rachel Simpson, Rural Development Programme Manager
Tourism South East