16 January 2012 | Search Marketing | 2 comments
Two key elements of search engine optimisation is that firstly content is king, and secondly people need to link to your content. Developing a relationship with bloggers is mutually beneficial and can help you achieve both linking and content development goals. The need for new content It is vital to keep developing the content on your site, adding new, relevant material. At the start of November Google announced that...
10 January 2012 | Email Marketing | 0 comments
The start of a new year is always a good time to reflect on your overall marketing strategy and plan what you can. Here is a quick list of some marketing new year’s resolutions to adopt. 1. Get an SEO audit done for your site. Use this to establish priorities for improving your search ranking. An in-depth audit should look at your entire site in detail, weigh up your...
13 December 2011 | Email Marketing | 3 comments
One of your most valuable marketing assets is your email database. The people on this database will generally fall into one of two categories; existing customers or people who have expressed an interest but have yet to act. Both of these groups are important for travel and tourism marketing. Treat your database with care Existing customers have the potential to become repeat bookers, especially in travel marketing where after...
07 October 2011 | Email Marketing | 1 comments
This week Hotmail have announced changes in the way in which they will deal with email categorisation and are declaring war on “graymail”. Graymail is a term being used to describe emails which people have subscribed to but don’t necessarily want to receive. While many recipients may mark this as spam, for others it is a message that they want to read. Unlike emails offering cheap...
03 October 2011 | News/Link roundup | 3 comments
The World Travel Market is one of the most important events for the travel industry, last year over 47,000 industry participants attended and for us it is a great chance to catch up with clients and industry friends. This year the event runs from 07 – 10 November at its usual home ExCeL in London. Here are a few of our tips for surviving what is sure to be a hectic few days...
Dot Tourism is a full service digital marketing agency for the travel and tourism industry.
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New blog post: 10 top tips for writing copy for your travel website http://t.co/X08x8KL8
@travelshark Thanks for the mention :)
Kate's latest post for @tnooz : Back to basics - Looking again at using Twitter for travel brands http://t.co/5T3CUMbS
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New blog post: 10 top tips for writing copy for your travel website http://t.co/X08x8KL8
@travelshark Thanks for the mention :)
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