Three online reputation monitoring services + hotel brand management

05 September 2008 | Dominic Sawyer

Thought I’d share a few links on some brand monitoring services.

These are tools to help monitor who is saying what about your brand.

And opportunities to monitor product/destination keywords and then provide information/feedback to those networks and online communities.

For some background, read this article for an introduction to online reputation management.

And the three tools:

Google Alerts - free and will help you gain an idea on what level of paid tool suits you.
Online Reputation Monitor - three pricing levels starting from £5/month. Free trial.
trackur - One of the more feature full programs. Free trial available.

I’ve not tried these yet but here are two tools specifically aimed at hotels.

10 Reputations All Hotels, Resorts & Inns Should Monitor Online

Any others you’d recommend?

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Director & Web Producer

Since 2000 Dominic has had lead roles in creative design, web programming, project management and online marketing. He set up Dot Tourism in 2006 to mix his passion for digital with travel.

When he's not working Dominic is probably running along the seafront or playing Call of Duty.