Dottourism.com

Seven New Year Marketing Resolutions

10 January 2012 | Kate Waite

The start of a new year is always a good time to reflect on your overall marketing strategy and plan what you can. Here is a quick list of some marketing new year’s resolutions to adopt.

1. Get an SEO audit done for your site. Use this to establish priorities for improving your search ranking. An in-depth audit should look at your entire site in detail, weigh up your strengths and weaknesses and establish a strategy.

2. Make the most of your social media profile. If you spent recent years building up a following then make this year the one to really engage with them. Look at different benefits you can offer followers and establish (or build upon) your voice in the community.

3. Overhaul your database of contacts. If you have a large database and send our regular emails then make this year’s strategy all about targeting. Look at segmenting your lists based on users interests, find out what makes them tick and tailor your message towards individuals. It might be time consuming but you will see the results speak for themselves.

4. Establish an online presence. Look for guest blogging opportunities to talk about your area of expertise, do some online networking and raise your online presence in the process.

5. Embrace Google. If you have a location based business (like a tour company or hotel) make sure you are listed on Google places. If you haven’t already, it might be time to set up a Google + page for your company.

6. Think mobile. If you haven’t already, review your website on a mobile device. More and more travellers are making bookings, checking reservations and researching what to do while being on the go. Make sure that your information is optimised no matter how your visitors are accessing it.

7. Increase your content inventory. Review your current online content and then plan to increase it. Content remains king so don’t neglect it. Putting out fresh content will keep search engines happy and visitors engaged. It is worth investing in your content and planning for a detailed content strategy as part of your marketing plans.
 

Need help keeping you your resolutions or got some you think we should add to this list? Drop us a line at hello@dottourism.com.