Dottourism.com

Project Insight - WithinWarwickshire - Identity

24 February 2011 | Dominic Sawyer

We just launched our latest project - WithinWarwickshire provides inspiration for days out and short breaks in rural Warwickshire.

Please take a look and let us know what you think - we think it’s a fantastic resource. We were fortunate to team up with destination experts Blue Sail who provided the content for the site.

Let’s take a closer look at the project and start with the identity. In the next post I’ll look at the site design and content management.

Draft 1

We opted for a serif typeface in the W’s to reflect an elegant look and feel. We modified this typeface to include the design on the second ‘W’. Initially intended to signify rural elements the shape can also represent a quill. We then combined this with a more contemporary sans serif font. The palette alongside gives us an idea on the possible site colour scheme.

Draft 2

On reflection it was also felt that the quill/green trail should be dropped and that the images and copy would sufficiently reflect the rural nature of the project. The next step was to look at a more contemporary design that could be used across multiple campaigns, not specifically rural projects.

Draft 3

With a design now chosen we then looked at colour variations. We felt that the red/orange versions were a little overpowering. The greens are subtler and reflect the rural and fresh look we were after.

Final version

Vist WithinWarwickshire.co.uk.

This project was delivered for Warwickshire County Council, working on behalf of the Coventry & Warwickshire Destination Management Partnership and part of their RDPE - Welcome to the Countryside project. RDPE is part of the European Agricultural Programme. It is jointly funded by the European Union and the Department of Environment, Food and Rural Affairs (DEFRA) and this project is contracted via Advantage West Midlands.