Dottourism.com

Keeping your booking system fast and simple

14 September 2011 | Kate Waite

For any travel brand with an online booking facility, it is vital that it is fast and easy to make a reservation. Complicated forms, fiddly calendars and unclear pricing will all deter customers, leading to a higher dropout rate through the booking funnel.
In our recent redesign for Mahindra Homestays we tightened up the booking process considerably, streamlining it into four quick reservation steps.

Since the launch of the new site we have seen a three-fold increase in the number of people who complete their reservation having started the first step, leading to a considerable increase in online bookings.

Taking the simple and quick reservation even further is Hotels.com. They have released a video to promote their new booking app which shows sportsman JT Holmes jumping out of a plane, making a reservation while falling from 15,000 feet and then landing at the hotel he has just booked!

Gary Arndt from Everything Everywhere was at Lake Tahoe to watch the filming and confirmed that the booking really was made while in freefall and the people seen on the video on the beach as he lands were genuine guests. The video has been very popular and Hotels.com state that its mobile apps have been downloaded over a million times.