How do you search online for travel? video

07 July 2008 | Dominic Sawyer

Oban Multilingual dropped me a line this morning about a short video they made.

They interviewed a number of overseas travellers in London to learn about their search habits. I’ve embedded the movie below.

The video focuses on the need to provide multilingual sites for international travellers.

Oban (who specialise in multilingual SEO and international SEM) are working with EyeforTravel researching online travel habits. Take part at www.faceofglobalsearch.com and win £250 of travel vouchers.

I’m going to be a tad critical on the quiz.

Oban has previewed in a blog post some of the results and indicated that so far, the three most popular sites for travel research are Google, TripAdvisor and Alibabuy. The question only presents these three sites to select from. Although there is a text field where the user can enter any site I’m not sure how often that would be used.

Perhaps a longer list or drop down of popular travel sites may lead to a more accurate cross section of preferred sites.

For the game itself I only got as far as Anchorage!

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Director & Web Producer

Since 2000 Dominic has had lead roles in creative design, web programming, project management and online marketing. He set up Dot Tourism in 2006 to mix his passion for digital with travel.

When he's not working Dominic is probably running along the seafront or playing Call of Duty.