Five reasons why customers don’t book travel online

21 March 2007 | Dominic Sawyer

E-consultancy have listed five of the main reasons why customers don’t book travel online, taken from a Forrester Research poll conducted on over 5,000 US consumers.

     
  • Concern over credit-card security
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  • Website usability/performance issues
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  • Limits on the actions they could take online
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  • Some prefer to be able to talk to someone when booking travel
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  • Consumers think they can negotiate a better price with an actual person

Read the full post at E-consultancy. A fair point made that many of the cited reasons can be negated with online operators improving usability, flexibility and security assurances on their sites.

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Director & Web Producer

Since 2000 Dominic has had lead roles in creative design, web programming, project management and online marketing. He set up Dot Tourism in 2006 to mix his passion for digital with travel.

When he's not working Dominic is probably running along the seafront or playing Call of Duty.

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