Five free analytics tools worth checking out

18 June 2008 | Dominic Sawyer

Google Analytics - set up goals to measure conversion rates or use the Site Overlay tool to see a visual breakdown of visitor paths.
Woopra - new tool on the block and still in beta. Offers real time visitor analysis and built in chat tool, both of which are not present in Google Analytics.
Clicktale - more of a recording tool that allows you to record and playback what your site visitors do. Free version allows 100 recordings per week.
Crazyegg - allows you to see exactly where people click in the form of heatmaps and other visual indicators. A more advanced version of the Site Overlay tool in Google Analytics. Free version allows 4 pages to be tracked with 5,000 visitors per month.
Enquisite - Focuses on search traffic analysis and provides reports detailing both organic and paid search traffic. Includes in depth LongTail reports.

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Director & Web Producer

Since 2000 Dominic has had lead roles in creative design, web programming, project management and online marketing. He set up Dot Tourism in 2006 to mix his passion for digital with travel.

When he's not working Dominic is probably running along the seafront or playing Call of Duty.