Dottourism.com

Dot Tourism gives guest lecture on tourism website development

14 March 2011 | Kate Waite

Dot Tourism was approached by Brighton University to give a guest lecture on issues in website design and development for the travel and tourism industry.

I presented the two hour lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing, Travel Management and Tourism Management BA(Hons) degrees. The lecture gave an overview of developing websites for the travel and tourism industry and I discussed some of the industry specific issues that are faced when designing sites for this sector. Recent work by Dot Tourism offered case studies to use as examples.

Graham Shepherd, Senior Lecturer in Travel and the Travel and Tourism Undergraduate Course Leader told us, “It is immensely important, I feel that that they [students] both hear from and understand what is happening in the contemporary industry sectors today.”

“Web design and management has progressed and continues to progress so fast that the only realistic option is to bring in somebody who ‘knows what they are talking about.’”

As well as a discussion into the website development process the lecture also covered an overview of online marketing including search engine optimisation and pay per click, services that we manage for several clients.

It was a really enjoyable experience and great to meet so much enthusiasm for the subject.

You can view the slides used as the basis for the discussion below.