17 March 2011 | Dot Tourism Marketing | 0 comments
A short post to let you know about a new page on our site that contains a selection of downloadable PDFs covering our main services. We're regularly asked by prospects and clients to send on a list of services that we offer. Hopefully these short and focused one page PDFs will be useful. By monitoring downloads it should also give us useful information on what website visitors are interested...
14 March 2011 | Dot Tourism Marketing | 1 comments
Dot Tourism was approached by Brighton University to give a guest lecture on issues in website design and development for the travel and tourism industry. I presented the two hour lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing, Travel Management and Tourism Management BA(Hons) degrees. The lecture gave an overview of developing websites for the travel and tourism industry and I discussed...
26 November 2010 | Search Marketing | 1 comments
A URL is more than just the the location of your website and doesn’t just provide the navigation around your pages. A well thought out URL structure can bring with it search engine optimisation benefits as well as offering benefits to your users. Anatomy of a URL Before diving into what makes a good URL it’s important that you understand how they are made up. The...