14 September 2011 | Usability | 1 comments
For any travel brand with an online booking facility, it is vital that it is fast and easy to make a reservation. Complicated forms, fiddly calendars and unclear pricing will all deter customers, leading to a higher dropout rate through the booking funnel. In our recent redesign for Mahindra Homestays we tightened up the booking process considerably, streamlining it into four quick reservation steps. Since the launch of the new...
01 September 2011 | Usability | 0 comments
In a series of blog posts we will be taking a look at some of the different stages we work through in a website development project, using the recently completed Mahindra Homestays website as an example. The new website development project for Mahindra Homestays started with a period of detailed research. While we were already familiar with the brand and aware of some of the limitations of the existing site...
26 November 2010 | Search Marketing | 1 comments
A URL is more than just the the location of your website and doesn’t just provide the navigation around your pages. A well thought out URL structure can bring with it search engine optimisation benefits as well as offering benefits to your users. Anatomy of a URL Before diving into what makes a good URL it’s important that you understand how they are made up. The...
14 May 2007 | Usability | 0 comments
I read on BBC news this morning that Jakob Nielsen believes the essentials of good design are being overlooked through the eagerness of web firms to implement Web 2.0 technologies. I alluded to this in my comment in a recent post regarding the recently launched boo.com and that I felt the implementation of certain AJAX functionality had detracted from the user experience. Mr Nielsen also comments “They should get the...
09 January 2007 | Usability | 0 comments
According to research by people will book part or all of their holiday online. The poll also outlined the importance of tourist board websites in providing value to visitors. It is going to be interesting to see howContinental Research, the UK is the top destination for internet users when planning their holidays and it is estimated that 17 million these sites evolve in the face of social networking sites. Tourist boards...
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@travelshark Thanks for the mention :)
Kate's latest post for @tnooz : Back to basics - Looking again at using Twitter for travel brands http://t.co/5T3CUMbS
RT @kevinlukemay: Back to basics - Looking again at using Twitter for travel brands http://t.co/MD4KnxPj [Tnooz via @katemwaite]
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@travelshark Thanks for the mention :)
Kate's latest post for @tnooz : Back to basics - Looking again at using Twitter for travel brands http://t.co/5T3CUMbS
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