16 January 2012 | Search Marketing | 2 comments
Two key elements of search engine optimisation is that firstly content is king, and secondly people need to link to your content. Developing a relationship with bloggers is mutually beneficial and can help you achieve both linking and content development goals. The need for new content It is vital to keep developing the content on your site, adding new, relevant material. At the start of November Google announced that...
10 January 2012 | Email Marketing | 0 comments
The start of a new year is always a good time to reflect on your overall marketing strategy and plan what you can. Here is a quick list of some marketing new year’s resolutions to adopt. 1. Get an SEO audit done for your site. Use this to establish priorities for improving your search ranking. An in-depth audit should look at your entire site in detail, weigh up your...
17 June 2011 | Email Marketing | 1 comments
A lot of time and energy might be spent on writing the perfect advertising copy, designing a great email newsletter and profiling the target audience to get them to your site. However, you can execute all these elements perfectly but the campaign still might not achieve the results you are looking for. Optimising conversion rates is key for any online marketing activity that you are doing and ensuring that your...
25 May 2011 | Travel SEO | 0 comments
Search Engine Optimisation (SEO) is vital for any travel or tourism business wanting to utilise their website as a marketing tool. A Nielsen survey last year looked into the customer journey in the travel sector and revealed there are over 28.7 million people in the UK online travel market of which, 22 million use search engines when making travel purchases. Capturing a share of this valuable search traffic should be a...
14 April 2011 | Destination Marketing | 4 comments
Anyone working in the UK SEO industry would have anxiously been awaiting Google's rollout of its Panda / Farmer update. That day came last Monday and you can read more about the announcement on the Google Webmaster Central blog. Google's aim was to tweak the algorithms to help searchers find better quality sites. Searchmetrics have taken a look at the winners and losers and I've pulled out...
Dot Tourism is a full service digital marketing agency for the travel and tourism industry.
We are passionate about developing innovative digital strategies and delivering effective online campaigns..
@travelshark Thanks for the mention :)
Kate's latest post for @tnooz : Back to basics - Looking again at using Twitter for travel brands http://t.co/5T3CUMbS
RT @kevinlukemay: Back to basics - Looking again at using Twitter for travel brands http://t.co/MD4KnxPj [Tnooz via @katemwaite]
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@travelshark Thanks for the mention :)
Kate's latest post for @tnooz : Back to basics - Looking again at using Twitter for travel brands http://t.co/5T3CUMbS
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