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Guide to effectively using Twitter for travel brands

30 March 2012 | Social Media | 0 comments

Twitter is a fantastic and growing tool for travel brands looking to communicate with potential customers. Unlike Facebook you can engage with people before they follow you, and you can search for people actively talking about your destination and join in with the conversation. The travel industry, perhaps more than any other, is constantly looking to make the most of the opportunities that social media presents. Word of mouth, positive...

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Seven New Year Marketing Resolutions

10 January 2012 | Email Marketing | 0 comments

The start of a new year is always a good time to reflect on your overall marketing strategy and plan what you can. Here is a quick list of some marketing new year’s resolutions to adopt. 1. Get an SEO audit done for your site. Use this to establish priorities for improving your search ranking. An in-depth audit should look at your entire site in detail, weigh up your...

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Improving the effectiveness of your email marketing

19 July 2011 | Email Marketing | 0 comments

Email marketing has evolved considerably as a marketers' tool over the last decade. Consumers are faced with hundreds of emails making them quick to delete or mark as spam anything which does not instantly appear relevant, interesting and readable. Amongst the millions of emails being sent out every day is it still possible to make this marketing medium work? Most definitely. In the 2011 Email Marketing Industry Census, published by Adestra...

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A resource guide to Google +

08 July 2011 | Miscellaneous | 0 comments

[Update 14.07.11 - We'll be updating this post as we find additional resources to add] The launch of Google+ a new social network from Google has been the hot topic of much online discussion. Although access is by invitation only at the moment we couldn't wait to get our hands on it and have a play to find out if Google+ has the potential to make circles, sparks, hangouts,...

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Setting up your Facebook page photo strip

24 March 2011 | Design | 0 comments

Having recently uploaded images running across the top of the page isn't anything new for Facebook users as personal pages were changed to incorporate this last year.  Now Facebook pages have been updated to look the same, although there are a few important differences to take note of. With a bit of creative thinking you can make the most of this prime page real estate. Setting up your...

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@travelshark Thanks for the mention :)

Kate's latest post for @tnooz : Back to basics - Looking again at using Twitter for travel brands http://t.co/5T3CUMbS

RT @kevinlukemay: Back to basics - Looking again at using Twitter for travel brands http://t.co/MD4KnxPj [Tnooz via @katemwaite]