16 January 2012 | Search Marketing | 2 comments
Two key elements of search engine optimisation is that firstly content is king, and secondly people need to link to your content. Developing a relationship with bloggers is mutually beneficial and can help you achieve both linking and content development goals. The need for new content It is vital to keep developing the content on your site, adding new, relevant material. At the start of November Google announced that...
10 January 2012 | Email Marketing | 0 comments
The start of a new year is always a good time to reflect on your overall marketing strategy and plan what you can. Here is a quick list of some marketing new year’s resolutions to adopt. 1. Get an SEO audit done for your site. Use this to establish priorities for improving your search ranking. An in-depth audit should look at your entire site in detail, weigh up your...
08 September 2011 | Search Marketing | 2 comments
Following the research and discovery period of the Mahindra Homestays website re-development project (which you can read about here) we moved on to wireframing. What is a wireframe? A wireframe is essentially a visual, working representation of the website’s layout, a prototype for the finished development. It contains all the important elements such as page layout and the navigation structure. It doesn’t contain finished design...
15 March 2011 | Social Media | 1 comments
At the end of last week Facebook changed the layout of pages. The changes were fairly well documented and page administrators will have had the opportunity to change over to the new page format before now. However, if you if haven’t made any changes to your page, or you aren’t sure what is new then over the next couple of blog posts we will be taking a more...
14 March 2011 | Dot Tourism Marketing | 1 comments
Dot Tourism was approached by Brighton University to give a guest lecture on issues in website design and development for the travel and tourism industry. I presented the two hour lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing, Travel Management and Tourism Management BA(Hons) degrees. The lecture gave an overview of developing websites for the travel and tourism industry and I discussed...
Dot Tourism is a full service digital marketing agency for the travel and tourism industry.
We are passionate about developing innovative digital strategies and delivering effective online campaigns..
@travelshark Thanks for the mention :)
Kate's latest post for @tnooz : Back to basics - Looking again at using Twitter for travel brands http://t.co/5T3CUMbS
RT @kevinlukemay: Back to basics - Looking again at using Twitter for travel brands http://t.co/MD4KnxPj [Tnooz via @katemwaite]
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@travelshark Thanks for the mention :)
Kate's latest post for @tnooz : Back to basics - Looking again at using Twitter for travel brands http://t.co/5T3CUMbS
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