Guide to effectively using Twitter for travel brands

30 March 2012 | Social Media | 0 comments

Twitter is a fantastic and growing tool for travel brands looking to communicate with potential customers. Unlike Facebook you can engage with people before they follow you, and you can search for people actively talking about your destination and join in with the conversation. The travel industry, perhaps more than any other, is constantly looking to make the most of the opportunities that social media presents. Word of mouth, positive...

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Reach 1 million UK consumers interested in travel

19 March 2012 | Destination Marketing | 0 comments

If you are looking to reach a large number of UK consumers with an interest in travel our complete email marketing package with a targeted reach, great creative and optimised goal orientated conversion may be just what you are looking for. Our carefully researched lists, chosen by travel interests and lifestyle parameters offer the perfect solution whether you are launching a new product, building a database, promoting a specific offer...

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Essential visual elements to update for the new Facebook timeline for pages

14 March 2012 | Miscellaneous | 0 comments

At the end of this month all Facebook pages will be automatically be updated to use the new Timeline style design. This brings in some fairly significant changes to the way that your page will look so it is vital to make the necessary updates before the 30 March 2012. We take you through the essential visual elements you will need to pay attention to. 1. Cover Image The first thing...

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Do email list rentals work?

23 February 2012 | Email Marketing | 0 comments

One question we get asked quite frequently is whether email list rentals actually work. For companies or organisations with no database, or entering into a new market area, the idea of a list rental is very appealing. But many people perceive list rentals as not very effective, with a low ROI. We look at how you can make them work and share some excellent results achieved using them. Roll back...

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Guest blogging – building your online presence

16 January 2012 | Search Marketing | 2 comments

Two key elements of search engine optimisation is that firstly content is king, and secondly people need to link to your content. Developing a relationship with bloggers is mutually beneficial and can help you achieve both linking and content development goals. The need for new content It is vital to keep developing the content on your site, adding new, relevant material. At the start of November Google announced that...

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