Seven New Year Marketing Resolutions

10 January 2012 | Email Marketing | 0 comments

The start of a new year is always a good time to reflect on your overall marketing strategy and plan what you can. Here is a quick list of some marketing new year’s resolutions to adopt. 1. Get an SEO audit done for your site. Use this to establish priorities for improving your search ranking. An in-depth audit should look at your entire site in detail, weigh up your...

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Why People Are Leaving - Email Exit Surveys

13 December 2011 | Email Marketing | 3 comments

One of your most valuable marketing assets is your email database. The people on this database will generally fall into one of two categories; existing customers or people who have expressed an interest but have yet to act. Both of these groups are important for travel and tourism marketing. Treat your database with care Existing customers have the potential to become repeat bookers, especially in travel marketing where after...

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Hotmail changes inbox newsletter management

07 October 2011 | Email Marketing | 1 comments

This week Hotmail have announced changes in the way in which they will deal with email categorisation and are declaring war on “graymail”. Graymail is a term being used to describe emails which people have subscribed to but don’t necessarily want to receive. While many recipients may mark this as spam, for others it is a message that they want to read. Unlike emails offering cheap...

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Meet us at the World Travel Market

03 October 2011 | News/Link roundup | 3 comments

The World Travel Market is one of the most important events for the travel industry, last year over 47,000 industry participants attended and for us it is a great chance to catch up with clients and industry friends. This year the event runs from 07 – 10 November at its usual home ExCeL in London. Here are a few of our tips for surviving what is sure to be a hectic few days...

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Project Insight: Blog integration for Mahindra Homestays website

26 September 2011 | 3 comments

The Indian Travel blog which we set up and manage for Mahindra Homestays has turned into a great resource for travellers with plenty of destination based advice and tips. With the launch of the new site we wanted to integrate this great blog content into the destination sections, giving visitors plenty of helpful trip planning information. To ensure that visitors were seeing the most relevant information we created an individual...

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