19 April 2011 | Hotel marketing | 2 comments
We’ve recently just finished sourcing over 400 images for a new website for Mahindra Homestays which will be launching soon. With their selection of 300 beautiful Homestays offering an alternative to boutique hotels across India, images form an essential part of the website design, selling not just the destinations but the properties themselves. For many guests a hotel’s website provides the first impression and it is the perfect...
05 September 2008 | Hotel marketing | 0 comments
Thought I’d share a few links on some brand monitoring services. These are tools to help monitor who is saying what about your brand. And opportunities to monitor product/destination keywords and then provide information/feedback to those networks and online communities. For some background, read this article for an introduction to online reputation management. And the three tools: Google Alerts - free and will help you gain...
08 April 2008 | Hotel marketing | 0 comments
A super overview of a great email newsletter example from Kayak. Justin from aweber.com highlights the building a relationship approach over the hard sell so often seen. Kayak also uses basic segmentation and personalisation very well. Email marketing case studies from the Hotel and travel industry from Email marketing reports.