10 January 2012 | Email Marketing | 0 comments
The start of a new year is always a good time to reflect on your overall marketing strategy and plan what you can. Here is a quick list of some marketing new year’s resolutions to adopt. 1. Get an SEO audit done for your site. Use this to establish priorities for improving your search ranking. An in-depth audit should look at your entire site in detail, weigh up your...
13 December 2011 | Email Marketing | 3 comments
One of your most valuable marketing assets is your email database. The people on this database will generally fall into one of two categories; existing customers or people who have expressed an interest but have yet to act. Both of these groups are important for travel and tourism marketing. Treat your database with care Existing customers have the potential to become repeat bookers, especially in travel marketing where after...
07 October 2011 | Email Marketing | 1 comments
This week Hotmail have announced changes in the way in which they will deal with email categorisation and are declaring war on “graymail”. Graymail is a term being used to describe emails which people have subscribed to but don’t necessarily want to receive. While many recipients may mark this as spam, for others it is a message that they want to read. Unlike emails offering cheap...
14 September 2011 | Email Marketing | 0 comments
There are several elements to a successful email marketing campaign, refresh your memory with some of our own top emarketing tips and don't forget to download our free infographic on email design. However, you can get almost every element of your campaign perfectly optimised and primed for conversion but fail at the first hurdle; the subject line. There are two vital aspects that must be right before the rest...
18 August 2011 | Email Marketing | 2 comments
There are lots of elements to your email marketing that you need to get right in order to maximise the effectiveness of your campaigns. When part of an integrated campaign, email marketing is still one of the most effective ways to engage your audience. A timely reminder of your brand and products at a time when your audience are making decisions can deliver engaged visitors to your website or convert...
Dot Tourism is a full service digital marketing agency for the travel and tourism industry.
We are passionate about developing innovative digital strategies and delivering effective online campaigns..
@jtbrink Certainly a lot happening but think like the news changes it'll grow on you. Not as much as a mess as Pakistan's top/middle order!
@thatispeter Good to hear it, what you working on at the moment? Doing grand here thanks, just beavering away on a bit of a site revamp.
@thatispeter Just pondering next musical choice, The Boxer Rebellion it is! Hope you're well Pete
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@jtbrink Certainly a lot happening but think like the news changes it'll grow on you. Not as much as a mess as Pakistan's top/middle order!
@thatispeter Good to hear it, what you working on at the moment? Doing grand here thanks, just beavering away on a bit of a site revamp.
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