20 July 2010 | Miscellaneous | 0 comments
Our work for Mahindra Homestays has kindly been featured by IndiaSocial™, a showcase for the social media landscape and opportunities in India. It covers our approach, impact and learnings. I thought I’d share our six guiding principles:Be honest – we act responsibly and truthfully when representing our brand in social media Be interesting – we ensure we communicate worthwhile, engaging messages that people enjoy Be open – we communicate in an...