31 October 2007 | Email Marketing | 0 comments
The importance of email subject lines When a new email drops in your inbox how do you decide whether to open it? Deciding factors usually include recognition and reputation. Do you know the sender and have you had a good experience with them? Another is subject lines. Whatever the aim of your email marketing message, you won’t succeed if it isn’t opened. Yesterday evening I received an email...
31 October 2007 | News/Link roundup | 0 comments
Travel Sales Still Growing, but Numbers of Customers Are Declining from the New York Times Would you be a virtual tourist? - comments at Guardian blogs about Tourism Ireland’s excursion into the world of Second Life. Read the press release - Tourism Ireland plan to spend almost a quarter of their entire marketing budget on digital activity on 2008, currently at 14%. Tourism & Web 2.0: Improve your Web 1.0 first at FastenYourSeatBelts...