31 May 2007 | Miscellaneous | 0 comments
Following on from my earlier post on where travel companies will be looking to developing their new media strategies one area the sector came down on the list was mobile marketing, only 6% are looking to develop on this channel. For those that do, this free app may be useful, the Opera Mini Simulator shows how your site looks on a mobile phone running the nifty Opera browser. Here is a...
31 May 2007 | News/Link roundup | 0 comments
Travelmole have reported the survey results for Online Marketing 2007 that indicates promising intentions for the travel sector and increasing adoption of new media and digital marketing. Two thirds of travel companies see social media as the biggest growth area and nearly 3/4 plan to invest in social media in the coming year. I wonder how many will put strategies into place before getting beyond the buzz of it all…What is...