Travel Marketing Blog

Twitter Masterclass – Profile Set Up and Best Practice Tips

twitter-small

Twitter is an incredibly popular platform for travel networking. It’s especially favoured by the travel blogging community and frequently used by travel companies to build loyalty and increase their customer base. Airlines in particular have encouraged followers with special Twitter deals for the followers.

If your company is just getting started on Twitter or you feel your brand needs a Twitter refresh here are a few pointers to make sure your profile is set up correctly and you are making the most of this fast moving social channel.

Read More

Posted by in Social Media Marketing on January 30, 2014 with 0 Comments

Examples of great image use on travel website homepages

cw-tn

Everyone working in travel knows the importance of photography. Travel is a very visual medium and great photography inspires people to visit destinations. It’s not surprising that the last few years have seen a growing trend of large images being incorporated into travel website design.

Images used in this way can really make an impression and underline the message of a brand. We take a look at some great examples of travel brands getting it right, and also look at some of the pitfalls to avoid in this type of design.

Read More

Posted by in Website Design on January 24, 2014 with 5 Comments

Visit USA Responsive Email Marketing Campaign

thumb

We’ve just completed an email campaign for the Visit USA travel association. We’ve worked with them for a number of years on their regular monthly newsletter but were asked to come up with a new campaign to promote their Visit USA Travelplanner.

The campaign included a responsive design email and landing page alongside creative A/B split testing. We’re delighted with the results!

Read More

Posted by in Client News, Email Marketing on January 17, 2014 with 2 Comments

How To Source Images For Your Travel Blog And Website

featured-thumb

Travel is a very visual product. We’ve said it plenty of times in the past but the old adage that a picture is worth a thousand words remains very true for the travel sector. People expect and need visual stimulation as part of their planning and buying process. Having fantastic images to illustrate your travel products is a key component to being able to drive sales.

Whether you are starting a new website design, having a refresh, creating content for your blog or using an image as part of a PR release it is handy to make sure your photography assets are well organised. You need to ensure you have images categorised with accurate location information and any copyright notices that need to be displayed. You can then easily see where you have image weakness and plan to fill in the gaps.

Here are a few ways you can improve your image library.

Read More

Posted by in Blogging, Website Design on January 10, 2014 with 3 Comments

Quick Digital Marketing Resolutions for 2014

fireworks-small

It’s the New Year and everyone is heading back to work with plenty of personal resolutions for 2014 (eat healthier, exercise more, spend less … sound familiar?). Don’t forget your marketing resolutions too though. It’s easy to start the year with great intentions but even easier to slip into old habits especially with it being such a busy time for travel brands. Here are five resolutions to try and keep as we herald in 2014 with a bang.

Read More

Posted by in Digital Travel Marketing News on January 2, 2014 with 1 Comment

Do You Have A Good Email Database?

featured

When it comes to your email marketing who you send to is just as important than what you send. It doesn’t matter if your list is 1,000 or 100,000; your email marketing is only as good as the quality of your recipient list.

If your email marketing isn’t producing results and your open and click through rates are low then you need to take a look at your database. If your recipients aren’t interested in your brand or products then no matter how good the content of your email is and how well you optimise it, you won’t get results.

We’ve created this handy flow chart to help you understand whether your email database is a good mailing list for your company.

the-complete-guide-to-optimising-travel-email-marketing-1600

The reality is that we live in a world where people change jobs, get married and change names, where companies go out of business, merge and relocate, and where interests and needs change. That means that lists have natural decay. On average, marketing lists have a tendency to expire at a rate of 25% a year.

So if you aren’t working at cleaning your list and pursuing new prospects to join your lists, chances are the effectiveness of your email marketing will only decline. Check out our post on the best ways for travel companies to grow their email database for some tips and ideas to help you grow your email list.

Posted by in Email Marketing on December 16, 2013 with 1 Comment

Airline Emails Reviewed and Analysed

featured

People can easily get over a hundred emails in a week. And we’re not talking about work related emails. With such crowded inboxes it’s important that your email newsletters stand out for all the right reasons. They need to be relevant, look great and contain interesting content. On top of that they need to be technically sound and meet all the legal requirements of email communication. Phew!

So how well are companies managing to stand out? We’ve taken the last five emails from airlines to drop into our inbox and done a quick analysis of each one.

Read More

Posted by in Airline Marketing, Email Marketing on November 28, 2013 with 1 Comment

Pinterest Launch Place Pins – Perfect for Travel Brands

place-pins-small

Pinterest works especially well for travel. It’s visual and most users are there for inspiration. Planning and dreaming for the future are at the core Pinterest’s appeal, making its users the perfect audience for travel businesses.

And travel brands have been quick to respond. Jetsetter is the most common success story cited when it comes to Pinterest. With fans pinning over 50,000 images in less than a month, Pinterest referral traffic increasing by 100% and Jetsetter page views increasing by 150% it’s no wonder the case study is used to show the power of this increasingly popular social platform.

Pinterest has now given travel brands even more of a reason to get on board and start pinning with the introduction of a new feature, Place Pins.

Read More

Posted by in Social Media Marketing on November 21, 2013 with 2 Comments

Airlines and Social Media. The good, the bad and the downright ugly.

airline-head

Travellers are almost constantly connected. With smart phones in hand and time to kill at airports they are highly likely to check into their social media accounts and any bad service or delays are likely to be vented on a very public platform.

As more airlines bring in-flight wifi services online, opportunities to connect increase. Only last week my Facebook timeline featured “live” in-flight meal shots, flight route data and entertainment choices from a captive and quite obviously bored friend.

So, how can airline marketers capture the imagination of their socially connected passengers to drive good PR and consumer engagement?

Read More

Posted by in Airline Marketing on November 18, 2013 with 2 Comments