21 May 2013 | 0 comments
We're only the second week in and it's turning bi-weekly! Here are our favourite digital marketing reads since we last posted. Content Marketing DOs and DON’Ts First up this good piece from the Distilled crew on best and worst practices for content marketing. It’s sometimes a battle to steer the case for content marketing and so the advice regarding detailed persona development and running...
14 May 2013 | 0 comments
Welcome to our first weekly catch up on what's happening in travel digital marketing. We'll be curating interesting articles along with our own posts and any must reads to improve your inbound marketing. 1. Travel content marketing across the funnel: Moving from IF to HOW We're clearly big fans of content marketing and here Matthew Barker pulls together thoughts on how content specifically can be used to...
26 April 2013 | Destination Marketing | 0 comments
We relaunched the Clearwater, Florida website early December last year. We're very happy to share some visitor stats. For the analytics we've compared like for like periods from 04/12/2012 to 25/4/2013 (with 04/12/2011 to 25/4/2012) Visits to the site have increased by 125%. The percentage of new visitors has dropped by almost 20% - we're getting way more repeat visits. We've also seen a leap in traffic from organic searches...
18 March 2013 | Social Media | 0 comments
Travel is a very visual medium. Promotions for destinations are normally accompanied by images that make you want to go there. A hotel with well lit room photography that almost invites you to dive in between the sheets will generate far more bookings than one with no pictures of the rooms at all. So, if the old adage “a picture is worth a thousand words” is true, what...
22 February 2013 | Destination Marketing | 0 comments
This post is part of a series on preparing your travel blog posts. In part one we looked at planning your travel blog content while part two looked at refining your post theme and choosing a title. We then covered writing and presenting your content. Today in the final part of the series we look at on-page optimisation and publishing your post. On Page Optimisation The technical aspects of publishing...
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