People can easily get over a hundred emails in a week. And we’re not talking about work related emails. With such crowded inboxes it’s important that your email newsletters stand out for all the right reasons. They need to be relevant, look great and contain interesting content. On top of that they need to be technically sound and meet all the legal requirements of email communication. Phew!
So how well are companies managing to stand out? We’ve taken the last five emails from airlines to drop into our inbox and done a quick analysis of each one.