Travel brands are popular with the site’s users who use the Pinterest platform for creating travel bucket lists or active trip planning.
- Create a “Travel offers” board where you post graphics advertising deals and promotions
- Invite customers to share photos from their trips to post to your boards
- Use archived content. Airline Southwest created a board of vintage airline pictures
- Create boards organised by destination, an approach adopted by travel company eDreams
- Organise boards by resorts, such as the approach used by Club Med
- Create inspirational boards around much broader travel topics such as Abercrombie & Kent’s “World’s best sandcastles” board
- Show your brand has a sense of humour. ScottVest, the makers of travel clothing have a great board ”Things you SHOULDN’T put in your Scottevest.”
- Invite select travel bloggers to pin images to your board (to add them you will need to follow at least one of their boards)
- Make the most of seasonal holidays, for example, Christmas lights and displays in your destination
- The best boards feature high quality images that come together to create a visual feast.
There are an almost infinite number of themes you can choose for your boards, but the key is to be active and keep the quality high.
Jetsetter a flash sale travel site was looking for creative ways to engage with their online community and understand what travel content resonates with them. Through their Jetsetter Curator promotion, they invited over a million members to create boards reflecting the most inspiring travel destinations across four theme categories. Fans pinned over 50,000 images in less than a month. Pinterest referral traffic increased 100% and Jetsetter page views increased by 150%. Jetsetter’s community created over 800 boards and 16,000 pins. The Turks & Caicos Board jumped to more than 720,000 Pinterest followers.